The Altr Ego

  • London - Innovative men’s skincare and makeup brand Altr London has launched in B8ta stores across the US this week.  Altr London is the UK’s best-selling mens makeup brand with over 50’000 milennial and Gen Z customers and expanded into the US market earlier this year via the US exclusive site ... View Post
  • “The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” Malcom Gladwell. A few years ago while starting Altr I read a book by Malcolm Gladwell called ‘The Tipping Point.’ An great read, in which Gladwell discusses the... View Post
  •   Hey everyone, given we’re in lockdown and I have a bit more free time than usual, I thought I'd write a quick blog piece giving you a peak behind the scenes of Altr, why I started it, and my thoughts around the industry. This first post will outline the reasons why I started the business. I h... View Post